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Logo

 Written as: Sunday Afternoon
May be abbreviated to SA.

The circle of the logo represents the position of the sun on a (Sunday) Afternoon. The logo may be placed on white, dark blue and dark grey background solids as well as over photographs. Please allow for some free space around the logo. The logo is generally placed on the left side of a page. Text and other content is aligned to the logo.

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Photography

 Photographs are an integral part of the branding of Sunday Afternoon. These characteristics apply for photos used in main outings, such as business cards, folder covers, posters, etc.:
  • High contrast
  • High saturation
  • Visible noise
  • Concrete image
  • Light leaks optional
Vintage Lomo or Holga cameras will work best to get the desired result. Most photos will be found in (online) archives such as Flickr. Flickr-user Fiona (http://www.flickr.com/photos/fionao/) has a great collection of photos available.

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The following photos may be used in all outings.

  • Fair (representing technical skill)
  • Palms (representing growth and innovation)
  • Flowers (representing technical skill)
  • Green flags (representing fun and networking)
  • Purple flags (representing fun and networking)

Colours

 Red is the main colour within the branding of Sunday Afternoon. Dark grey, dark blue and white are generally background colours, whereas red and light blue are the highlight colours.
Red

PMS 192U / 192C
CMYK 0 / 100 / 50 / 0
HEX df1847
Dark blue
PMS 295U / 295C
CMYK 100 / 75 / 15 / 30
HEX 02223a
Light blue
PMS 631U / 631C
CMYK 80 / 0 / 15 / 0
RGB 210 / 220 / 60
HEX 4fb2cd
Dark grey
PMS 447
CMYK 30 / 0 / 0 / 90
RGB 52 / 52 / 52
HEX 343434

Icons

 A set of icons can and must be used in different media. The icons represent the (diversity in) professionalism of Sunday Afternoon. New icons will be developed along the way. This picture presents the icons currently available for use in media. Icons will be placed in white over photographs or in highlight colours on a dark or white background. Please use the pdf to import the icons in Illustrator, Photoshop, Indesign or Word.



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All icons (pdf)

Typography

 Logo
The font used in the logo is a modified Klavika Bold Italic.

Klavika Bold Italic
The Klavika font may only be used as a bold italic and can be used for big headers.

The Mix
The Mix Bold may be used for headers and important text. The Mix Light should be used for regular text and sub-headers.

Web fonts
Lucida Sans Unicode, Lucida Grande and Arial will be, in this preferred order, the fonfaces used for web.

Paper

 Not yet decided.